Small Business Conference

Building Blocks for Success: Effective Communication/Digital Marketing/ Networking 101

April 10, 2025 - 8:15 a.m.- 12:00 p.m.
Breakfast, Networking & Registration 7:30 a.m.

Registration $55

Don Wilson

“Liquor, and Coffee, and Lunch…OH MY! - Networking with Focus & Purpose”

Business owners and professionals “go through the motions” of networking like an extracurricular activity. If networking is truly a part of your business plan, a better mindset and more focus will yield better results!

Don Wilson earned his Bachelor of Science and MBA degrees from Bryant University, and he’s been a veteran of the mortgage lending industry since 1997. As a seasoned mortgage professional, Don became part of the founding team of Province Mortgage Associates in 2005. As Marketing Director, Don coaches mortgage professionals, delivers sales education, and helps to produce creative marketing and community outreach programs. Prior to his mortgage career, Don was a full-time musician performing throughout New England. In 2018 Don launched Prospecting Intelligence, LLC, helping business owners and sales professionals discover new ways to embrace uncomfortable change to create better active prospecting habits that produce new opportunities. In 2020 Don released his first book titled, What’s YOUR ‘Woobie?’ – Simple Strategies on Your Uncomfortable Path to New Opportunities, the subject of which landed him a TEDx Talk at Bryant University. Don is happily married and lives by the simple credo he’s taught his three children for years, “I try to make a stranger smile every day!”

Jessica Ellis- Wilson

7 Habits of Highly Effective Communicators

Exceptional leaders are always – always – exceptional communicators. In a world where it is easier to communicate across the globe than at any other time in history, many people are struggling to engage in authentic, genuine communication. Get back to basics with simple techniques to transform your communication style!

Jessica Ellis-Wilson, CHW, FACMPE, is the Founder and Principal of Practical Management & Leadership Consulting. Jessica also serves as Chair of the Diversity Committee for American Mensa, Managing and Artistic Director of the WatermelonAlligator Theatre Company, and a Founding & Managing Partner of Danu Pictures. A licensed Community Health Worker in Massachusetts and a Board-Certified Fellow of the American College of Medical Practice Executives, Jessica has guided myriad organizations through periods of uncertainty and upheaval, collaborating with leadership teams to bring about transformative change. As Jessica says, “We help you get *through* the hard stuff, so you can get *to* the good stuff!” Jessica offers executive and Board coaching, retreats, education and training, and business consulting on leadership, organizational growth, and cultural transformation, with a special focus on justice, equity, diversity, inclusion, accessibility, and belonging, and is regularly invited to speak globally on a variety of healthcare, creativity, leadership, and humanitarian topics.

Todd Philie

Digital Marketing - It Doesn't Have To Be Scary

Digital marketing can feel overwhelming, but it doesn’t have to be! In this engaging and practical presentation, we’ll break down the essentials of websites, social media, Google Ads, and SEO in a way that’s easy to understand—no tech jargon or marketing mumbo-jumbo. Whether you're a small business owner, entrepreneur, or just looking to improve your online presence, you'll leave with actionable insights to attract more customers and grow your brand.

From optimizing your website for search engines to running effective ad campaigns and leveraging social media the right way, this session will give you the confidence to take control of your digital marketing without fear. Because when you have the right strategy, marketing isn’t scary—it’s a game-changer!

Todd Philie is the Owner and CEO of Southcoast Marketing Group, a full-service digital marketing agency based in Mattapoisett, Massachusetts. With a career spanning over 30 years, Todd has amassed extensive experience in marketing, business development, and web design. At Southcoast Marketing Group, Todd leads a team specializing in branding, advertising, public relations, and digital services. Their offerings encompass website development, social media management, graphic design, SEO, and more. The agency is recognized for delivering innovative solutions that drive positive change for clients. In addition to his professional endeavors, Todd serves as the Social Media Coordinator for the Buzzards Bay MA – Canalside chapter of Networking Group USA, reflecting his commitment to community engagement and support for local businesses "90% of your problems can be solved by marketing. Solving the other 10% just requires good procrastination skills."

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